Wednesday, January 29, 2020
A History of Pakistan Essay Example for Free
A History of Pakistan Essay ââ¬Å"Believe it or not, India and Pakistan were once a solid and unified country: the citizens of the Indian border states of Rajasthan and Punjab were almost looking similar to the citizens of Pakistanâ⬠(Paul, 2005). ââ¬Å"So when India became free from the British colonizers in 1947, conflicts between the India and Pakistan started to become intense. Since then, India and Pakistan have continuously been angry and uninterested towards each otherââ¬âin fact, they have already participated in three major warsââ¬âand even during periods of peace, the two countryââ¬â¢s relationship had always been on the lineâ⬠(Jaffrelot, 2005). ââ¬Å"Inspired by their conflicts regarding territoriesâ⬠over the region of Kashmir, anger and hatred developed between the two countries over the years. For Pakistanis, the Kashmir dispute has become a symbol of broken pledges and Indian duplicity, and they are constantly attempting to raise the issue whenever possible, thus drawing strong reactions from India; on the other hand, India considers Kashmir as a vital part of the country, and attempts of the Pakistanis are viewed as an act to smear Indiaââ¬â¢s image (Conboy, 1992). Read more:à Current Political Situation of Pakistan Up to this day, Kashmir remains the worlds largest and most highly militarized territorial dispute. Worse, as the years passed by, many issues have coupled the long-lived dispute over Kashmir, such as: the linked issues of the Siachen Glacier, the Wular Lake Barrage, and the current Kashmiri struggle; communalism and the plight of the minorities; nuclear developments; periodic domestic troubles; the Afghanistan crisis; and the involvement of outside powers (King, 1998). The Benefits of Pakistan Partition ââ¬Å"Economic programs in Pakistan after the period of its partition emphasized on core planning. The Pakistani government established objectives for controlling private industries. The partition was established in order to improve domestic businesses and reduce dependence on foreign trade. These efforts led to the stability of its economic development in the 1950sâ⬠(Jones, 2003). However, excellent results stopped coming in the two straight decades. By the early 1970s Pakistan had succeeded in conquering its goal of stability in terms of food availability, ââ¬Å"although this food was not really available to all Pakistanis because of the flawed distribution and shortcomings in the harvestâ⬠. In the late 1970s the Pakistani government began to decrease its power over the economy, which led to slowed development toward this goal. By 1991, however, the Pakistani government still controlled or managed many industries, including mining and financing, manufacturing and construction. Economic development enhanced during this time, at least gradually as a result of economic programs supported by foreign loans (Jones, 2003). A financial crisis after the partition stimulated Pakistan to institute major economic reforms. Because the partition resulted into an incredible surge in oil prices, Pakistan was haunted by a barrage of payments problem. To gather loans from well-regarded funding organizations, Pakistan made up its mind to implement programs in order to free its economy. These economic programs eliminated many strict government policies on investment, and established tariff systems that maintained trading at a manageable level. ââ¬Å"Also, reform deregulated many industries and privatized many public enterprises. These reforms continued through the mid-1990s, although at a slower rate because of political changes in Indiaââ¬â¢s government. In 1993 Pakistan permitted Pakistan-owned private banks to be established along with a minority of foreign banksâ⬠(Holliday, 2000). ââ¬Å"With the reforms, Pakistan incredibly made a smooth transition from a closed and very restrictive economy to one that is open and free to the world. By 1996 to 1997, foreign investment had grown to nearly $6 billion, up from $165 million in 1990 to 1991. Exports and imports also improved significantly at the same time. Economic growth since the 1980s has brought with it an expansion of the middle class, which was estimated to form 20 to 25 percent of Pakistanââ¬â¢s population in the mid-1990s. As a result, the demand for consumer goods has expanded rapidlyâ⬠(Mittmann, 1991). In Pakistan, the upsurge of innovative activity seems to have had more to do with the advent of partition than with the Silicon Valley phenomenon. The partition has dramatically changed the market and supply conditions, from being shortage and seller driven to being buyer and competition driven. To survive and grow, firms have to focus on improving their competitiveness. They are realizing that the real source of industrial competition today lies in innovation and the rapid technological change taking place throughout the world. Technology is now a key determinant of strategic change in Pakistani firms. Industrial development based on indigenous technology development is still an elusive dream, but the process of technology acquisition and assimilation is now very much a strategic process, aligned with firms need to build competencies (Kudaisya, 2001). The partition has stimulated the rapid growth of innovation-driven industries such as information technology (IT), communications technology, biotechnology and pharmaceutical industries. This has led to a new type of business enterprise known as the knowledge enterprise and a new sector of the economy known as the knowledge economy. This sector is now a significant component of the national economy and accounts for a large portion of economic growth. The partition created renewed interest in innovative entrepreneurship as a key driver for the rapid diffusion of innovation in business and industry. Entrepreneurship occupies centre stage in the wealth creation process in the knowledge economy (Cohen, 2004). References: Cohen, S, 2004. The Idea of Pakistan. Brookings Institution Press. Conboy, K, 1992. Elite Forces of India and Pakistan. Osprey Publishing Holliday, T, 2000. Insight Guide Pakistan. Insight Guides; 3rd edition Jaffrelot, C, 2005. A History of Pakistan and Its Origins. Anthem Press; New edition Jones, O, 2003. Pakistan: Eye of the Storm. Yale University Press; 2nd edition King, J, 1998. Lonely Planet Pakistan. Lonely Planet Publications; 5th edition Kudaisya, G, 2001. The Aftermath of Partition in South Asia. Routledge; 1st edition Mittmann, K, 1991. Culture Shock! : Pakistan. Graphic Arts Center Publishing Company Paul, T, 2005. The India-Pakistan Conflict: An Enduring Rivalry. Cambridge University Pres
Monday, January 20, 2020
Schindlerââ¬â¢s List, directed by Steven Spielberg and The Pianist, Directe
Schindlerââ¬â¢s List, directed by Steven Spielberg and The Pianist, Directed by Roman Polanski The holocaust is seen as a time of horror, filled with brutal, inhuman actions carried out by the Nazi party. Schindlerââ¬â¢s List, directed by Steven Spielberg, is one of the most realistic movies to show the gruesome shock of the concentration camps and torture of Jews. Spielberg captured the true essences of what pain was during World War Two. In 2002, Roman Polanski came out with The Pianist, a movie that focuses on a Jewish manââ¬â¢s struggles outside the walls of a concentration camp. Polanski created a movie that would leave an impression on the viewer. The main purpose of Schindlerââ¬â¢s List and The Pianist is to provide an inside view of the torture and suffering the Jews faced during WWII and the movies use similar techniques to express the horrors. The movie Schindler's List, directed by Steven Spielberg, is a dramatic representation of the holocaust. First, the film starts in Poland, where the Jews are under pressure from the Nazi community making its way into the villages. Oskar Schindler is a Nazi business man seeking to build a factory with Jewish workers. Schindler contacts the correct officials to get permission to build his factory. Next, the Jews are moved into the ghetto and then concentration camps. Schindler builds relationships with Nazis in a position of high power. Schindler uses these relationships to start secretly planning on saving as many Jews as he can through his factory. As the Jews are being sent by trains to camps, Schindler makes his infamous list of Jewish workers he needs. The list contains men, women, and children. Schindler tries to save as many Jews as he can. Finally, the holocaust comes to an end and S... ...he end of the movie as grown adults, while Szpilman of The Pianist survived his struggle of living on the run. Both movies ended leaving the viewer with hope and fulfillment that, even though millions of Jews were killed, some managed to survive through the help of others. The movies were a representation of a horrid subject matter, which were about hope and dignity in the midst of a monstrous tragedy. The horrors of the holocaust have been seen through many points of view. In Schindlerââ¬â¢s List and The Pianist, the directors pulled together every emotion to create a masterpiece that teaches of the dreadful acts humans can do to each other. The pain one human can inflict on another is contoured by the determination and pride of the Jews to survive. The movies present a look into what a Jewââ¬â¢s life was like during WWII, either by a group of people or one single man.
Sunday, January 12, 2020
Marc Jacobs Brand Analysis Essay
There has been much debate within the fashion industry about what kind of branding strategy to pursue. With the increasing democratization of fashion ushered in by globalization fashion designers have been able to create and/or transform their labels to have a strong and strategic world-wide presence. The two main schools of thought within branding strategies are globalization and adaptation. Thus a fashion company must traverse the terrain and select which strategy suits the companyââ¬â¢s policies, aims and mission. Theodore Levitt launched the globalization debate in 1983 with his seminal essay in the Harvard Business Review ââ¬ËThe Globalization of Marketsâ⬠arguing that communication, transportation and travel created a new commercial reality where corporations did not cater to local differences in taste. He believed that the world, its various cultures and borders, were uniting, which resulted in the dissolution of multinational corporations, and the rise and domination of global corporations (Levitt, 1983). There have been many supporters toward this faction of thinking which include Elinder (1965), Fatt (1967), Buzzell (1968) and Dunne (1976) whom feel, as with Levitt that the globalization of markets has come about because of advances in transportation, and most importantly technology. This strategy believes that one marketing campaign can be used and translated to its customers world-wide, and is adequate for their purposes. Standardization also assumes that their target customer is completely homogenous and should be pursued in the same manner. The adaptation strategy and its supporters on the other hand, believe that the market and its customers are heterogeneous. The followers of adaption namely Anholt (2000), Kanso and Nelson (2002) and Kotler (1986), argue that marketers and branding professionals need to consider difference in economics, cultures, competition, technology, sociology, physicality, politics, infrastructure; as well as the level of customer similarity (Vrontis, 2003). This strategy is clearly opposite to that of standardization. What the managers of companies need to decide early on is, which strategy they will adopt acknowledging that both factions has positive and negative points. Another approach that is widely exploited is that of aà hybrid, adopting certain aspects of each strategy to obtain the greatest advantage whilst negating the negatives. This strategy is promoted by many since the late nineteen eighties namely Vrontis and Vronti, (2004), Kotler et al., (1996), as well as Douglas and Wind (198 7), With an abundance of strategies to choose from and the swift pace of the global fashion industry, which is becoming more competitive every day, it is of utmost importance to have a clear message and brand identity to launch to the fashion world. Using Marc Jacobs as a case study, this paper will investigate his labels approach to marketing and branding within the United Kingdom and the United States to demonstrate how Marc Jacobs uses standardization. This approach is illuminated through his product ranges, advertising, shop decoration, and marketing, which have been inherent since the beginning of the branding process. To keep up in todayââ¬â¢s ever changing industry, fashion labels like Marc Jacobs, need to be highly differiented, customer-oriented, constantly innovative and create effective powerful brands (Aaker and Joachimsthaler, 2000). Marc Jacobs has executed what Aaker and Joachimsthaler (2000) set out with sheer precision. Since graduating from Parsons School of Design in 1984, where Marc Jacobs won two Golden Thimble Awards, he has had a loyal following both with the media and customers alike who have backed him through his many ventures. His clothes have been described as uptown, downtown ââ¬â and all around, chic eccentricity, edgy and chic, friendly downtown cool as well as breezy and discreet luxury (Foley, 2004 and Cohen, 2001). Jacobs has an innate perception of how women and men want to dress each season; a sense of the past and how the passage of time changes the definition of beauty and glamour (Shaw, 1993). Having his finger on the zeitgeist each season, year after year, has made his name synonymous with retro-chic cool urbanites and celebrities. On the one hand, Marc Jacobs, the person, his personality, are what his customers are buying into and what is being marketed. On the other, it is his association as head designer for ready-to-wear at Louis Vuitton and how he has transformed that company. This position propelled him to global fashion stardom making him a household name. His characteristics of charming, spirited, cool, arty, high, low and edgy all describe his designsà (Aaker, 1996) and his customers are buying into this personality and identity mix. This blend extends to the way Marc Jacobs dresses himself, and as an extension his clientele. ââ¬Å"I buy very expensive clothes and very inexpensive clothes. People do not dress in designer clothes from head to toe. They may wear a $40 shirt with $600 shoes. Thatââ¬â¢s the way weââ¬â¢ve always shown the collection (Shaw, 1993).â⬠This is how their younger, arty and celebrity customer dresses. They wear clothes that can traverse the polished sophistication of uptown and the edgy, hip, distressed chic of downtown. ââ¬Å"Brand personality can help by enrichingâ⬠¦ perceptions of and attributes toward the brand, contributing to a differentiating brand identity, guiding the communication effort and creating brand equity (Aaker, 1996, p.150)â⬠. The brand personality, and its personality traits, are also created by various marketing variables such as user imagery, advertising style, packaging and logo, price, and product-related attributes (Levy 1959, Plummer 1985, Batra, Lehmann, and Singh 1993). All of which are extremely important to the Marc Jacobs branded image and lifestyle that is standardized in both the UK and USA. Though Marc Jacobs brand identity and marketing is driven by his own personality and has been a chosen strategy, there are negativeââ¬â¢s to this approach. In this case, the personality is living and has their own life, which changes and acquires a dimension and symbolism, which may not always correspond with the brandââ¬â¢s strategic interests (Kapferer, 1997). For instance, it is commonly known that Marc Jacobs has been battling drug addiction for many years and has had a recent bought in a rehabilitation facility. This episode does not seem to have affected the brandââ¬â¢s image and personality, though it is a caution for adopting this strategy; especially with a personality that is in the public eye and imagination. Jacobsââ¬â¢s success has earned him five designer of the year awards in womenââ¬â¢s wear, menââ¬â¢s wear and accessory design by the Council of Fashion Designers of America throughout the last fifteen years. These prestigious awards have assisted in leveraging his brand, which is worth 5 billion dollars according to Fortune magazine (Borden, 2007) and enabled Jacobs to expand the company. What has also assisted Jacobs and his business partnerà Robert Duffyââ¬â¢s vision to build the brand architecture, is the stake that Moà «t-Hennessy-Louis-Vuitton (LVMH) owns, which is 96% of Marc Jacobs International L.P. but only 33% of trademarks, meaning that LVMH has power over the money, but Jacobs has creative control.[1] With the backing of LVMH using brand architecture as an organizing structure of the brand portfolio, which gives specific roles and relationships to various products has become a reality (Aaker and Joachimsthaler, 2000). The Marc Jacobs brand portfolio has gro wn immensely since he first started the company with Duffy in 1993. That year saw the launch of his womenââ¬â¢s collection and in 1995 the first full menââ¬â¢s collection was introduced. Expanding into the menââ¬â¢s market assisted in leveraging the brand assets, creating a synergy by generating brand exposures and more associations in different contexts (Aaker and Joachimsthaler, 2000 and Kapferer, 1997). These two Marc Jacobs collection lines are the strategic brand as they represent the majority of sales and have become the driver role for other extensions and ranges within the portfolio (Aaker and Joachimsthaler, 2000 and Kapferer, 1997). The womenââ¬â¢s and menââ¬â¢s collection have thus expanded to include footwear, bags, eyewear and fragrance creating new line extensions in other product classes which is the ultimate way to leverage the brand (Aaker, 1996). The collection line extensions or sub-brands expands the user base, provides variety for the customer that would like to buy into a total image or lifestyle, energizes the br and as well as manages innovation within the brand (Aaker, 1996). Jacobsââ¬â¢s accessories and his fragrances for both men and women have become his cash cows. The cash cow has a significant customer base and its role is to generate margin resources that can then be invested back into other brands and extensions (Aaker and Joachimsthaler, 2000). Utilizing this strategic approach assists customers who cannot afford the collection but can buy into the brand, starting with a perfume or a handbag in hopes of one day being able to purchase a variety of clothes and other product offerings. Cash cow roles help to build up the brand portfolio as well as create customer loyalty. With the success of his main collection line, Marc Jacobs launched Marc by Marc Jacobs (in 2001), a diffusion or secondary line/brand that made Jacobs more accessible to the very important middle retail market (Moore,à Fernie, and Bert, 2000). The movement into diffusion lines is completely linked to the drive of greater profits, which is linked to public demand. The trouble a brand faces in moving down vertically is risking the brandââ¬â¢s reputation, customer base, quality and credibility especially when coming from a luxury brand (Aaker and Joachimsthaler, 2000, Kapferer, 1997 and Aaker, 1996). Luckily, Jacobs has avoided this successfully without cannibalizing his high-end brand. One explanation of this is that Jacobsââ¬â¢s designs lend themselves to being made in both expensive and moderate priced materials and do not lose their cool. For example, Marc Jacobs produces a thermal jumper in cashmere that sells for 300 pounds and the same design in less luxurious wool sells for 80 pounds in the Marc by Marc Jacobs range (Borden, 2007). Robert Duffy states ââ¬Å"There is a huge difference in feel and quality, but there is a customer base for both (Borden, 2007, p. 3)â⬠. In this case the diffusion line actually enhances the brandââ¬â¢s presence in this very different context not just from increased visibility but also the positive associations generated (Aaker and Joachimsthaler, 2000). The response to this line was so encouraging a menââ¬â¢s Marc by Marc Jacobs line was added along with shoes, bags, eyewear, accessories as well as timepieces for both men and women. In effect the diffusion line and its extensions have been playing the role of the silver bullet brand by positively influencing the image of the strategic brand (Marc Jacobs) (Aaker and Joachimsthaler, 2000). Strategically though the ready-to-wear collection provides the much needed PR but the diffusion lines and their extensions and the collection extensions horizontally drives and creates the revenue (Moore, Fernie and Burt, 2000). The linchpin brand of the Marc Jacobs portfolio and architecture is the accessories line which is housed in its own free-standing store in New York, as well as a multi-branded store in London. This line of accessories is priced even lower than the accessories offered in the Marc by Marc Jacobs lines and is cultivating new customers by the hundreds of thousands. Marc Jacobs staffers like to call this store and line the ââ¬Å"junk storeâ⬠but the results are anything but. The accessories line and store sells anything from $90 leather bags, to $20 T-shirts to $5 heart shaped make-up compacts as well as flip-flops, gloves, hats, scarves and wellington rain boots. The lowà cost of the merchandise is the allure and initiates an even younger customer than the diffusion line into the cult of the brand. The idea of this line is to increase brand recognition and ultimately overall revenue. (Jana, 2006). This line is 70% of units sold in Marc Jacobs stores, which totals around $20 million (Borden, 2007). The accessories line and shop in New York City generates $25,000 per square foot, which exceeds the $4,032, which is earned by the average Apple store the highest in a study by Bernstein Research (Borden, 2007). Gail Zuader a manager of boutique investment bank Elixir Advisors states ââ¬Å"Marc Jacobs has achieved that rare feat of creating a secondary line that doesnââ¬â¢t dilute the value of the high-end with a focus on tongue-in cheek design that allows people to mix it up (Borden, 2007, p. 3)â⬠. This directly relates to Jacobââ¬â¢s comments back in 1993 about his customer wearing expensive and inexpensive clothes, this can now be done with his whole brand architecture. A Jacobs follower can wear a collection dress from the high-end ready-to-wear line and mix it up with shoes and sunglass from the Marc by Marc Jacobs diffusion line. Then accessorize with cheap accessor y handbag and a few bracelets. Again, the Marc Jacobs brand has been extended horizontally with the introduction of the luxury home wares sub-brand in 2003, which includes crystal (produced in Eastern Europe from some of the best known manufacturers), sterling silver, cashmere pillows and other luxuries. This extension is also a silver bullet brand as it both positively influences the strategic brand, and maintains the luxurious cool edge that the label stands for. Marc Jacobs brand architecture has been fuelled by the ever increasing money spent on luxury products throughout the world. According to Verdict research company the luxury retail sector is worth 263 billion dollars for October 2007 and is rapidly accelerating by 71% (Verdict and Thind, 2007). The factors that have contributed to this increase include higher net disposable income among middle to top earners, increased leisure time, as well as economic recovery within several major countries including the United States and the UK (Moore, Fernie, and Bert , 2000). A luxury company would be foolish not to expand in as many areas as possible without overextending its offerings to tap into the money being increasingly spent in this sector. Marc Jacobs success can be contributed to standardizedà marketing, brand identity, image as well as product offerings between the US and the UK. The image and the identity of the brand are two different items and are not to be confused. The image deals with perceived notions from the customerââ¬â¢s side whilst the brand identity is the picture the organization wants to send out to the public at large and its customers (Kapferer, 1997). The identity is sent out through the Marc Jacobs logo, advertising, store design and products. The logo is the words Marc Jacobs in a black font that is classic yet retro, not too thin or too thick, a medium thickness that is bold behind the white page. (Fig. 1) This typeface is standardized on all product offerings, line extensions, sub-brands and advertising. The black and white palette is kept throughout. The words may change as well as the offerings but the typeface is always the same. In this sense the font has become an icon of the label like Jacobs himself. To compete in a global market, a global advertising and marketing strategy and product development strategy are integral to the luxury fashion brand. The average money spent on advertising is anywhere between 20-30 per cent of a companyââ¬â¢s gross margin higher than it ever has been (Moore, Fernie, and Bert, 2000). ââ¬Å"Every successful fashion brand is based upon an image; the way that you make that image is through your advertising. Fashion thrives on advertising. Advertising is what creates the identity and attraction (Moore, Fernie, and Bert, 2000, p. 932).â⬠The Marc Jacobs advertising campaigns, which are all shot by world renowned photographer Juergen Teller since 1997, is integral to the brands standardized marketing campaign and has greatly contributed the Jacobs image of being arty, cool, hip and of the moment.[2] The images shot by Teller are normally of artists, directors, musicians, and actors in beautiful colours. Normally the product in the photograph is secondary to the poses, actions, background and expressions of the person(s) being photographed. The photograph is always in the middle of a stark white background the product name below it in the iconic Marc Jacobs font. The people that have been included in the advertising such as Sofia Coppola, Charlotte Rampling, Samantha Morton, Kristen MacMenamy, Meg White of the White Strips and Kim Gordon of Sonic Youth have also contributed to the brands identity and image. (See Fig, 2) Bernd Schmitt states: Customers want products, communications and marketing campaigns that dazzle their senses, touch their hearts, and stimulate their minds [as well as] things they can relate to and that they can incorporate into their lifestyles. They want these things to be able to deliver a desirable customer experience (Schmitt, 1999, p.22). Thus he aligns the brand with people who are thought to be ââ¬Å"coolâ⬠, ââ¬Å"hipâ⬠or ââ¬Å"of the momentâ⬠and in turn this has positive associations for the customer base and the brands offerings. These advertisements are seen both in American and UK high fashion magazines. For instance Vogueââ¬â¢s UK December 2007 issue features an advertisement for the Daisy perfume, the same ad is also in the December issue of Vogue in the US as well as Harperââ¬â¢s Bazaar in the US. This standardized marketing strategy is clearly chosen so the image and identity is not diluted between the countries; especially since the ideal Marc Jacobs customer has the income and luxurious lifestyle to fly between the two, and are the main markets for the brand. Though LVMH does not break down sales by brand, instead giving turnover by operating division, Table 1 clearly shows that Europe and the US are the biggest market for the luxury group, Europe generating 35% of group sales whi lst America is the largest single market. Table 1. LVMH: Group sales, by region, 2005 Source: LVMH/Mintel Though there are Marc Jacobs stores in six cities in America and only one in the UK, London, the product offerings are standardized between the two. This is evident by visiting the stores in both countries and visiting the website where all the products are displayed, along with videos of the runway shows as well as news and gossip, all contributing to the marketing. By choosing to standardize the products amongst the two markets, stores, and on-line Jacobs adopts Levittââ¬â¢s strategy, ââ¬Å"at a relative low cost ââ¬â as if the entire world were a single entity; it sells the same thing in the same way everywhere (Levitt, 1983, p.292).â⬠Standardization for the brand increases its profits and visibility in both market sectors. The storeââ¬â¢s interiorà design and window displays are also uniform. Jacobs and Duffy have enlisted designer Stephen Jaklitsch to design the storeââ¬â¢s interiors, completing twenty one stores to date. He designs ââ¬Å"hip but comfortab le environments that mix high-end residential furnishings with sleek finishes and cheeky detailing (Kim, 2004, p. 126).â⬠Jaklitschââ¬â¢s design for the Marc Jacobs shops represents an evolution of the brand concept and is mostly standardized though each space has its own challenges. ââ¬Å"We do adhere to consistent color and materials palettes. We always use black-stained floors and luxurious materials like marble for the collection stores. I work to create backdrops that are as edgy as the clothing, yet a little more timeless (Kim, 2004, p.127).â⬠Having harmony amongst the retail shopsââ¬â¢ designs and the products offered customers in both countries ensures the same aesthetic experience, retail experience and service that the luxury brand is known for. The display windows are another extension of this standardization. During the month of June this year, the shop windows had a Blondie display theme with a large pop orientated portrait of Debbie Harry, with co-coordinating Blondie T-shirts on the mannequins; both in America and the UK. These windows are displayed on the website under featured windows and it is evident that the windows are an important part of the global marketing strategy, as it is presented on the website. The windows are also eye catching and creative, enticing the walker-by on the street, into the store placing special importance on them. The windows for September 2007, featured the newly launched Daisy perfume. Here the art direction allows for some creative flourishes as the mannequins and other decorative displays are specialized for the windows in both countries, though the theme and many elements are uniform. The importance of the window displays shows how the design can be standardized across countries, but equally innovative and exciting for the customer. Using Marc Jacobs as a case study, it is evident that a globalized strategy for products and marketing is still alive and used by global luxury companies as Levitt predicted in 1983. The markets have greatly increased, and drastically changed since this seminal article was written and in our postmodern society many consumers want greater differientation and customization. It will be interesting to see if Marc Jacobs can continue toà survive with a uniform marketing strategy and product offering, or if the brand will have to adapt their strategy for a hybrid one. [1] According to Mintelââ¬â¢s Luxury Good Retail Global report for July of 2006, LVMH was the leading global luxury goods company with 11% of the market in 2005. Mintel also states that they control the strongest and most dynamic luxury brands including Marc Jacobs. [2] For more information on Juergen Teller and his work see Juergen Teller edited by Cornel Windline, Koln, London: Taschen, 1996.
Saturday, January 4, 2020
The Old World Position On The Creation Of Everything
The Old World position on the creation of everything is backed by the most evidence, both biblically and scientifically, when compared to the other positions of theism and New World creationism. This is due to the fact that the other two positions end up ignoring or denying points of significant proofs that their counterparts present. However, the Old Earth position accepts and explains parts of the other creationism viewpoints. It does not deny the possibility of evolution, or Genesis 1-2, saying that they do not contradict each other and both can exist at the same time. It also takes some of its own belief from others, explaining that the Earth is billions of years old. This is further compounded upon with the explanation of the six days of creation is not taken literally, rather that they each are an extended period of time. All of this leads to the defense of the Bible not being a historical timeline, but it being a guidebook to understanding God and everything that he does. This also justifies the scientific outlook on the creation story. Like how humanity is always discovering new substances and species, information on the origin of the universe is yet to be found. When compared to the other viewpoints of creationism, the Old World position has the most evidence. New World and theistic approaches to the origin story have their own pros and cons, but they both have glaring weaknesses. They both ignore and deny the existence of evidence from the other viewpoints. TheShow MoreRelatedThe Evolution Of Young Earth Creationism1698 Words à |à 7 Pagesin the public eye during the creation-evolution debate were most likely to hold young earth creationist views. Additionally, the terms ââ¬Å"recent earthâ⬠or ââ¬Å"recent creationâ⬠have been used to refer to this same position. These terms clearly define their position as one in which the creation of the world occurred somewhat recently, that is, the world is young. However, it obviously doesn t pro vide us with much information beyond that. To begin with, how young is the world? In order to help answer thisRead MoreThe Influences on Genesis1288 Words à |à 5 Pagesï » ¿Influences on Genesis To study Genesis in terms of its literary and historical content is not to say that we are in any way being irreverent in our reading of this part of the Old Testament. In other words, it is possible to read Genesis in both a spirit of appreciation for its position as the opening exegetical narrative of the Bible and as a document that reflects literary and historical realities and influences during the time when it was being written down. This paper examines some of theRead MoreThe World And The Word By Eugene Merrill, Mark Rooker And Michael Grisanti1299 Words à |à 6 PagesTheologist and scientists have relentlessly contemplated the idea of creation; how exactly was the earth created? Creationism and evolution have become progressively more controversial within the Christian body. In The World And The Word by Eugene Merrill, Mark Rooker and Michael Grisanti explains the three major positions on the creation of the universe: the theistic evolution, in which absolute evolution an d natural selection occur, old-earth creationism, involving divine intervention and evolution,Read MoreReligion Without Religion Essay855 Words à |à 4 Pagesexperience the powerful blessings youll receive from focusing all your attention on Jesus Christ in everything that you do, and on everything He has done for you, and understand why this is the key to total life transformation, abundant living, quick manifestation, wholeness and wellness, then listen to this. The simple truth is, living a Christ conscience life is about depending on Jesus for everything that you need and desire, according to His word by concentrating on what He said, also what the BibleRead MoreAnalysis and Reflection of Square Peg: Why Wesleyans Arent Fundamentalists1074 Words à |à 5 Pagestheological positions that reflect their Christian experience, history and understanding of the Scriptures.â⬠(loc 124 Kindle, Truesdale) Wesleyans believe that the proof of the gospel reside primarily in how a person lives their life and ââ¬Å"not in logic and argumentation.â⬠(loc 160 Kindle, Truesdale) They support the policy of that to get a better understanding of their faith, is the result of all fields of human exploration and research, from scientific to historical. Chapter 3, The Bible, Creation, andRead MoreWhen The Kings Come Marching1672 Words à |à 7 Pagesand proposes that the problem is how humans have distorted culture. Mouw goes on and suggests that heaven is and will be a renewed creation that includes embodied existence on earth rather than a spiritual place where creation is apart from the soul. Mouw supports his argument throughout the book by explaining the creation of culture, Christââ¬â¢s grace towards His creation, and offering a purpose to our existence. The afterlife is a concept that has troubled humans for a long time. For many decadesRead MoreFrankenstein Vensor Frankenstein And The Modern Prometheus And Victor Frankenstein1031 Words à |à 5 Pagesparallels Victor Frankenstein to the Titan Prometheus. As Mary Shelley states in Frankenstein the pursuit of unknown knowledge is dangerous. ââ¬Å" So much has been doneâ⬠¦ I will pioneer a new way, explain unknown powers, and unfold to the world the deepest mysteries of creation( Chapter 3). â⬠. This quote means that Victor wants to explore dangerous areas that should not be explored. Dangerous and unknown knowledge could create something more powerful than the creator. Prometheus and Victor Frankenstein bothRead MoreStudy Guide Week 3 Essays1465 Words à |à 6 Pages Module/Week 3: Mankind and Sin Textbook Readings: Towns: Chs. 8 10 Chapter 8 1. What point does the author illustrate with an elephant and 4 blind men? â⬠¦Comparing it to the way people describe and see life and the world 2. Do Moslem leaders claim that Christianity and Islam are alike in that Allah was ââ¬Å"the God and Father of our Lord Jesus Christ?â⬠No 3. What are the 4 questions that Darwinians have not been able to answer? - Where is the missing link - How can manRead MoreMobile Computing And The Creation Of The Internet1416 Words à |à 6 Pagestechnological world that has brought society to where it is today. From the creation of the cell phone to the creation of the internet itself, humans have become more digitally connected with each new advance. Mobile computing was the next step in the grand scheme of technology. In comparison, education has always been a stickler for the removal of technology unless absolute need of it came about. To analyze the impact of technology, and more specifically mobile computing, a letdown of a few old-fashionedRead More Theme of William Wordsworth as a Prophet in Tintern Abbey1494 Words à |à 6 Pagesconverting Dorothy and, by extension, the reader into a position within his vision of the world. But even more than priest, Wordsworth often depicts the romantic poet as prophet. This depiction is demonstrated more clearly in The Prospectus to the Recluse than in Tintern Abbey. In the 1814 version of the Prospectus he writes: Paradise, and groves Elysian, Fortunate Fields -- like those of old Sought in the Atlantic Main -- why should they
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