Business to Business marketing report Essay Example | Topics and Well Written Essays - 2500 words

Business to Business marketing report - Essay Example This figure shows how the company is progressing and has a good position in the market (Ellis, 2010). Hilti believes more on innovation rather on corporate acquisitions or of technology. Hilti follows â€Å"Champion 3C† strategy which means Customer, Competence and Concentration. They believe that customers are the key word for profitability and growth. In order to satisfy the customers, they have to fight with different competences. Companies’ model states that culture and people are the main element for the company. They say that product can be copied at any time but people and culture are always unique. Hilti’s product, market and channel management strategies are the â€Å"Product Portfolio Management†, â€Å"Market Research† and â€Å"Operational Excellence†. Hilti like other companies wants their product to lead the market (Ellis, 2010). A lot of market research is been done by the company so that products can be designed according to customer needs. Starting from research and development to after sale service is the motive of the company. The way Hilti design its market research program clearly defines that they only want customer benefits and value added products and services for them. To improve their internal employee’s efficiency and increase customer satisfaction level, they are operating their business function on a world wide area. Hilti has a leading position in most of their markets like power tools, fastening devices, construction related equipments and many related services. To grow faster than the market, the company increased their sales in 2012 (Ellis, 2010). Hilti has competitors like Black & Decker, Illinois Tool Works, Stanley Tools, Techtronic Industries, Bosch, Makita, Hitachi Power Tools, Wiirth, ITW Red head and Fischer (Ellis, 2010). Hilti was different from its competitors in customer groups, product categories and distribution systems. Hilti deliver their products through direct